There are several reasons why a strong visual identity can help your business thrive.
Set yourself apart from the competition
The corporate design sets a brand apart from the competition and makes it easily recognizable.
The same logic can be applied to your website as well. 51% of consumers now research a product online before buying it.
A strong visual identity will allow you to leave a lasting impression in the mind of your website visitor.
Improve your furniture company’s brand awareness
If your website is remembered thanks to your meaningful visual identity, this also strengthens brand awareness. Online content with a strong visual identity is also shared more frequently on social media, which in turn increases your brand awareness. That’s why it’s important to know exactly who your target audience is and what they like.
Use your opportunities
Nowadays, consumers turn to the brands that not only offer the product they want, but also convey the right values. You can use this to your advantage. Instead of having an “average” visual identity that pleases everyone but isn’t anything special, it’s better to have a unique visual identity that might appeal to a little fewer people but encourages a deep connection with them.
How to design your visual identity
Understand your environment
The first step is to understand the different actors who will have an impact on your visual identity.
Understand your competition
Analyzing your competitors will allow you to better understand those corporate design elements that frequently appear in your industry. This makes it easier for you to decide which elements you want to adopt and where you want to stand out.
Analyze your target group
It’s pretty obvious, but your visual identity should be used to grab your audience’s attention. Therefore, you need to know the tastes of your potential customers so that their target audience can connect with your brand through your visual identity. For gaming furniture, gamers and young generations are some of your target group. For instance, companies like Autonomous (autonomous.ai/gaming) design their products that can suit the needs and preferences of gamers.
Take a close look at yourself
You need to know every corner of your business so that you can create a visual identity based on your corporate identity that is consistent and easy to understand.
Collect as many ideas as possible
Once you understand your business, your customers and your competitors, you should have a better idea of how your company is positioned and what corporate identity it has. Now it’s about transferring everything into a visual concept. It is worth collecting as many ideas as possible in advance.