You’ve probably heard this before: the first impression of your brand is usually made in the first seven seconds. So, if you’re a tour operator who’s launching a website to sell tickets and other goods related to your upcoming tour, visual design is essential for creating an amazing user experience.
That’s why visual design is just one aspect of great user experience on your website. The following paragraphs will explain a few essential tips that can help you achieve perfect visual design in your tour website.
Know Your Audience
First things first: who do you want to reach with your website? You’ll want to make sure your design resonates with your audience. That might mean you’ll need to keep away from certain colors, fonts, or styles that might not appeal to your target audience. For example, many older people don’t like bright colors. You also need to know your audience’s preferences.
If you have a lot of tech-savvy customers, you’ll want to keep your design simple and minimal with plenty of white space for easy readability.
Use Images and Video
If your product is visual in nature, like a concert or a photography exhibition, video is a great way to showcase what you’re offering.
You can also use images to help potential customers understand what your product is about. If you’re an airline, for example, you can use images of your aircraft interiors to evoke a feeling of luxury and opulence.
You can also use images to highlight important information about the place. For example, if you’re promoting Costa Rica on your website, using images and videos will help people know the best time of year to visit Costa Rica.
Create a Responsive Design
These days, people browse the internet on a variety of devices, including mobile phones and tablets. If you want to make sure your website is functional and easy to use on all devices, you’ll need to create a responsive design.
This means your website will be optimized to respond to any device and scale appropriately to fit the screen. If you have a lot of content on your site, you’ll want to make sure it all loads quickly.