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Value Of Visual Design In Online Shop

Design helps to achieve strategic and operational goals.

Design tricks to attract the attention of the Smart Shopper target groups

Human beings react strongly to visual stimuli. We can take advantage of this in marketing to draw users’ attention to certain elements through targeted visual design.

Content design becomes even more exciting in relation to images and entire “systems”.  You can use a good visual design for reward programs so that buyers can easily see them.

Shopping site design trick: Contrasts

smart shopper

People perceive pictures or picture content with high contrasts more strongly than pictures with low contrast. The meaning of “black on white” is no coincidence. For this, it is enough to make sure when choosing the image material that the respective photo is properly exposed. That doesn’t mean that you have to change your corporate design and work with neon colours from now on. However, the goal is to attract attention.

Large pictures are more eye-catching than small pictures. That shouldn’t be that surprising. Against this background, the redesign of large news portals is absolutely understandable. But such “trends” are only slowly gaining ground perhaps because the effect is not known to everyone.

Shopping site design trick: Motifs

The motif should of course largely fit the message. In general, it can be said that a picture with an empty office next to a picture of the same size that shows a crowd of people receives significantly less attention. “Living” visual elements are inherently more interesting.

Shopping site design trick: Shapes

The shape of an image also influences the perception of your target group. Texts are usually angular elements. Round elements automatically create a contrast to this shape and thus automatically attract attention.

Providing a structure through design

Without a clear structure, you will rarely achieve your goal. Point out important information with graphic elements and support your users with a visually clear framework. It is no coincidence that virtually every website consists of a header, main and footer area and in many cases there is also a sidebar. As users, you are familiar with this structure and can easily find your way around it.

The same applies to the clearly recognizable separation of “product information” on the left or in the main area and “purchase information” in the right area of ​​online shops. This arrangement follows your natural reading behaviour from left to right and provides you one after the other with the information relevant to decision-making.