Dozens of Downtown’s most influential community, government and business leaders have invested their time and talents toward advancing our mission to “Reimagine the Heart of Los Angeles.” Starting with Councilmember José Huizar’s volunteer task force, which was announced in the Fall of 2014, Pershing Square Renew has operated as a true public-private partnership whose success is largely attributed to the many generous stakeholders who have shared in our vision and contributed immensely.

While volunteer participation has been critical, our initiative is only possible thanks to the leadership of Councilmember Huizar and a visionary department of Recreation and Parks, with direct involvement from the department’s General Manager, Mike Shull, and Assistant General Manager, Kevin Regan, as well as Pershing Square’s staff and volunteer Park Advisory Board.

The result: Pershing Square Renew quickly blossomed from a “good idea,” to a legitimate public-private partnership with a feasible plan and broad support, positioned to fulfill on our plan.

Board of Directors

Allan Abshez, Loeb & Loeb, LLP

Jeffrey Berris, Development and Brokerage Group

Robert Cushman, Brookfield

Gabriel Dagan, Moinian Group

Joshua Hanasab, Orum Capital

Todd Hartmann, Callahan Capital Properties

Kenneth Lombard, MacFarlane Partners

Rick Rodriguez*, Sheppard Mullin

Eduardo Santana, Pershing Square Renew, Inc.

* Downtown Resident

Council District 14 and Councilmember José Huizar

Councilmember José Huizar

Councilmember José Huizar was a pioneer and leader in the renewal of Pershing Square, and has been our organization’s champion in City Hall since the project’s inception. In August of 2013, 14th District Councilmember Huizar created a task force of Downtown stakeholders that worked tirelessly to plan for the future of Pershing Square. Since the incorporation of Pershing Square Renew, along with other projects in the Councilmembers DTLA FWD effort, the reimagination of Pershing Square has been a top priority for CD14. As our project advances, our team will continue to work closely with Councilmember Huizar and the Department of Recreation and Parks to complete the design vision, fundraise, and execute our new concept.


Eduardo Santana

Executive Director

Eduardo brings to Pershing Square Renew a combination of non-profit and volunteer management experience as well as a broad track record in property development. His work experience includes engagements with several of the country’s premier real estate organizations, including MacFarlane Partners, Forest City Enterprises and RCLCO where he focused on property acquisitions and development, specializing in negotiating entitlements, researching and analyzing market information, and serving as a community relations liaison.

Eduardo also managed fundraising and public relations activities for the University of Southern California’s Lusk Center for Real Estate. This experience, along with his wide-ranging volunteer work, has helped him develop the skills and perspective to lead volunteers, fundraise and manage a non-profit organization.

Eduardo earned an MBA from the USC Marshall School of Business and a BA in public policy from Occidental College. He also participated in the USC Ross Minority Program in Real Estate, Leadership Southern California program, and Project for Public Spaces’ “Making it Happen” training in New York.

Eve Critton

Manager, Development and Public Affairs

Eve is primarily focused on public relations, social media management, and community development and engagement for Pershing Square Renew. Although she is relatively new to the world of Downtown Los Angeles, Eve’s prior experience with civic engagement projects, research on pathways of community growth, and extensive travel in the developing world has positioned her well to advance DTLA's revitalization through the renewal of Pershing Square. Eve holds a Bachelor of Arts degree in Diplomacy and World Affairs from Occidental College. Her academic pursuits, which emphasized the importance of both grassroots action and a global mindset, allow her to focus on placemaking locally in DTLA while maintaining a global perspective. Eve was a campaign organizer for the American Federation of Labor and Congress of Industrial Organizations in New York City, which augmented her interest in urbanism and equitable community development. Eve is originally from the East Coast, and has lived in Los Angeles since 2011.

Alex Sasayama

Alex Sasayama is Community Leader for Pershing Square Renew and supports community engagement, partnership, and resource development for the revitalization of Los Angeles' oldest park. As an Angeleno and community builder, Alex has led and assisted in the planning of cultural and community events including World Cup LA, Taste of Mexico, and Día de los Muertos at Hollywood Forever. Alex is also a relationship manager for NeighborWorks America and partners with community based organizations on affordable housing and community development efforts throughout the country. He is a board member of LA-Más, a nonprofit community design firm working for equitable city growth, and is on the steering committee of Sustainable Little Tokyo, a collaborative initiative to transform the 130-year-old historic neighborhood into a cultural ecodistrict. Alex holds a Bachelor of Arts in Community Development from Hampshire College in Amherst, MA and resides in Downtown Los Angeles.

Partners and Sponsors

Pershing Square renew is a non-profit organization that works with both public and private sector groups to create the best possible public space for the people of LA.

Founding Benefactor

Major Sponsors

LA City


Steering Committee

Executive Director: Eduardo Santana, Pershing Square Renew

Chair of Task Force: Jeffrey Berris, Development and Brokerage Group

Design and Competition Advisors: Brian Glodney, Gensler; Rick Poulos, NBBJ; Jeffrey Fish, JMF Development

Outreach Advisors: Tori Kjer, Trust for Public Land; Andrea Conant, Consensus, Inc.

Policy Advisors: Gail Goldberg, Urban Land Institute – Los Angeles; Allan Abshez, Loeb & Loeb, LLP

Liaison to City of Los Angeles: Office of Councilmember José Huizar