Downtown LA has undergone quite the revitalization in the past few years and it doesn’t look like it’s slowing down anytime soon.


Pershing Square and Los Angeles

A metropolis shaped in years past by individuality, independence and self-determination, our city has emerged as one that equally values connection and community. The renaissance of our downtown, popularity of CicLAvia, revitalization of the L.A. River and grassroots activation of countless streets, sidewalks, front yards, street corners, empty lots, and parks all across the city demonstrate our eagerness to step out of our cars and homes, meet our neighbors and reclaim our public spaces.

At the heart of this rejuvenation, however, Pershing Square has remained largely untouched. The revitalization of Pershing Square will build upon this movement, and the progress made in downtown's commercial and residential spheres, to meet the neighborhood and city's need for a world class public space.

Since 1999, Downtown has been on the up swing.

Thanks to the Adaptive Reuse Ordinance, areas like the Old Bank District and the Historic Core have transformed once-vacant buildings into vibrant hubs of life.

And the effects are now widespread.

Downtown’s residential population, for instance, has doubled from about 20,000 people in the year 2000 to more than 40,000 people in 2010. Today, Downtown is home to over 50,000 residents, and growing, making it one of the hottest real estate markets in the country.

As a result, we've also seen a dramatic uptick in popular food, nightlife, hospitality and retail venues.

Popular hotspots like Grand Central Market, the Ace Hotel, and FIGat7th, to name a few, are teeming with people, locals and visitors alike.

And we can’t forget the number of ongoing civic revitalization projects that are helping to drive this resurgence forward.


upright LA Streetcar Project

In 2012 Streetcar secured their first round of funding to bring a more unified public transportation to our great city.

upright Bringing Back Broadway

Led by Los Angeles City Councilmember José Huizar, Bringing Back Broadway is an ambitious 10-year plan to revitalize the Historic Broadway corridor in downtown Los Angeles.

upright LA River Revitalization Corp

Striving to improve the quality of life in Los Angeles by revitalizing the L.A. River corridor with sustainable land development & placemaking projects.

upright DTLA Forward

An initiative for progressive action in Downtown Los Angeles pushing for safer, more livable communities.